For many preservation and public history organizations, the mobile app is offered as a quick fix to solve a myriad of problems. But how do you know if it is right for you and your organization? And what type of app and content to produce? And how should you get started? In this session, Historic Milwaukee Inc. will walk you through their approach to this question and how they selected their perfect platform for a walking tour app. Topics include planning for content creation in the long-term, fundraising and community engagement, and sharing lessons learned since their app launch date in 2021.