Historic preservation’s value and benefits aren’t obvious to everyone.  When many hear the words “historic preservation,” their first thoughts are of obstacles rather than benefits. For a community to have an effective preservation movement, we must be able to convince property owners, elected officials, and other community members that the benefits outweigh any restrictions. This session will share best practices for communication and community engagement, including practical tools, such as NAPC’s Messaging Guide for Local Preservation Programs, to make your message more effective.